From 2014 to 2019, one thing that the BJP has consistently associated itself with is development – at least on its manifesto.
The BJP finally came out with its ‘Sankalp Patra’ on Monday, with just one day left for poll campaigning for the first phase of the 2019 Lok Sabha elections.
The BJP manifesto comes six days after the Congress, and India Today’s Data Intelligence Unit attempts to decode the same.
The word that occurs the maximum times in the BJP manifesto is ‘development’ – it found 75 mentions. Even in the 2014 manifesto, ‘development’ was the most frequently used word in the BJP manifesto – with 79 mentions.
Due to its generic nature, the word ‘development’ comes under every section of the manifesto, as BJP came up with the promise of improving certain sectors.
The word ‘development’ was followed by ‘security’ (44 mentions), infrastructure (38), women (37), education (35), people (34) and farmers (28).
HOW IT DIFFERS FROM THE 2014 BJP MANIFESTO
Of the top 16 words selected, we observed a decline in the frequency of seven words. From 2014 to 2019, the frequency of the word ‘technology’ witnessed the maximum decline. ‘Technology’ was mentioned 56 times in 2014, but got only 27 mentions in 2019.
Other prominent words that saw a decline were ‘education’, ‘security’, ‘people’, ‘corruption’ and ‘development’.
However, there were some words which appeared at the top this time, but were not much frequent in 2014.
BJP MANIFESTO 2019 VS 2014
The word witnessing the maximum increase in our selected range was ‘Modi’. In 2014, the word ‘Modi’ had found hardly three mentions, but in the 2019 Sankalp Patra, it found 26 mentions, all in reference to the Prime Minister.
Other words that saw an incline were ‘yojana’, ‘farmers’, ‘tax’, ‘infrastructure’, ‘welfare’, ‘women’, ‘economy’ and ‘institutions’.
JOBS, EMPLOYMENT AND POVERTY
One of the major criticisms the Modi-led NDA government is facing is about job crisis. One would expect the BJP to bring up this issue more dominantly in its vision document for the upcoming elections. However, our analysis shows that this hasn’t happened.
In 2014, the BJP mentioned ‘jobs’ 13 times and ’employment’ 10 times. In 2019, the word ’employment’ gets the same number of mentions, but ‘jobs’ saw a severe decline and was mentioned hardly two times in the entire 2019 manifesto.
In 2014, the BJP manifesto spoke about ‘poverty’ on a significant scale, mentioning it 13 times. However, in 2019, the party doesn’t talk much about ‘poverty’. The word got two mentions where it was claimed that the party will reduce poverty to a single digit number.
Frequency of the word ‘poor’ remains 14 in both manifestos.
Acknowledging the rising crises of farmers, the BJP has increased stress upon the word. In 2014, the word ‘farmers’ was mentioned only nine times. In 2019, the word found 28 mentions. However, ‘agriculture’ fell from 20 mentions in 2014 to 12 this time.
There are some points on which the BJP has reiterated its stand. For instance, the word ‘Ram mandir’ had found hardly one mention in 2014 – this time it got three.
Interestingly, ‘Sabarimala’ has popped up in the manifesto twice.
The word Ram Setu that had two mentions in 2014 received zero mentions in 2019.
The BJP also spoke about Uniform Civil Code in both its manifestos. The frequency has been reduced from five in 2014 to four in 2019. In both the manifestos, the BJP said that in order to bring gender equality, it will bring uniform civil code.